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Amway To Build Beauty Innovation Center in South Korea

Paul Seehra to head R&D, Elaine Sheng tapped as marketing director.

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By: TOM BRANNA

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Amway plans to establish an Asia Beauty Innovation Center in Seoul, South Korea. An extension of the company's Growth Through Innovation business strategy, the center's work is designed to bolster the leadership position of its beauty brand Artistry, which the firm bills as “currently among the world's top five, largest-selling premium skincare brands.” The new center, located within Amway Korea Ltd.'s corporate headquarters, will be staffed with cross-functional experts in ...

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